How to Rapidly Gain Marketing Leverage with Existing Resources

When I founded Yaldi, back in December of 2016, I began conducting a fair amount of voice of customer. Some might have called these sales calls, and would be partially correct but, I was earnestly in search of formulating a more effective and agile, contemporary strategic marketing firm that would deliver measurably better results with pace.

In those discussions, as I talked about my firm’s strategic framework numerous CMO’s suggested that I should consider developing a marketing capabilities assessment based on my firm’s strategic framework. Their interest in this type of solution was the result of:

  • Time demands on them in reacting to challenges and opportunities at the C-Suite level
  • Lack of any other marketing leader having the span of control and line of sight to lead such an effort
  • Lack of insight on emerging best practices across all aspects of marketing as most came up through a specific discipline (e.g. product development, strategic marketing, marketing communications, etc.)
  • But most importantly, the strong desire, if not mandate, to rapidly leverage existing, and often times limited, resources to enhance marketing’s revenue contribution

But the solution had to be:

  • Not too time demanding on the client organization
  • Conducted in less than a month
  • Affordable (Pay back in less than 3 months)
  • Designed to provide a focused actionable strategic recommendation

I thought these were all reasonable requirements and strongly believed that such a solution would be tremendously valuable. So, I developed Yaldi’s Marketing Maturity Assessment (MMA) which I believe is a powerful program that meets all the CMO’s requirements. The result is more than a focused strategic recommendation but, a strategic roadmap to gain marketing leverage that will pay for itself in the first 60 days.

For more information, please reach out to me at and I would be happy to schedule a time to share more detail.



Why Marketing Meanderings?

While it would seem the digital age has been with us for quite sometime we have reached a tipping point, at which the capabilities of a hyper-connected world and the ability to leverage the associated data have changed the landscape once again. It is no secret that digital technology is disrupting every industry. What’s more, while every corporate function is impacted, no function has a more significant opportunity than marketing to change their organization’s fortunes by seizing upon the gift of digital disruption. The implications of digitally empowered consumers to marketers is profound; however, those marketers that embrace this sea change and harness the digital tools to powerfully engage current and prospective customers will hold onto, or potentially seize for the first time, competitive advantage. However, advantage will not be gained by simply  investing in technology alone. A holistic approach built around new strategic models, organizational design, skill sets, management operating systems, metrics and much more will need to be orchestrated to win.

This is the place to discuss these topics and to share insights on how to succeed in this exciting transformative period in marketing.