While it would seem the digital age has been with us for quite sometime we have reached a tipping point, at which the capabilities of a hyper-connected world and the ability to leverage the associated data have changed the landscape once again. It is no secret that digital technology is disrupting every industry. What’s more, while every corporate function is impacted, no function has a more significant opportunity than marketing to change their organization’s fortunes by seizing upon the gift of digital disruption. The implications of digitally empowered consumers to marketers is profound; however, those marketers that embrace this sea change and harness the digital tools to powerfully engage current and prospective customers will hold onto, or potentially seize for the first time, competitive advantage. However, advantage will not be gained by simply investing in technology alone. A holistic approach built around new strategic models, organizational design, skill sets, management operating systems, metrics and much more will need to be orchestrated to win.
This is the place to discuss these topics and to share insights on how to succeed in this exciting transformative period in marketing.